IT ALL STARTS WITH EVALUATION

By evaluating, understanding and interpreting multiple data sources, we can uncover what influences today’s shoppers and consumers.

We need to understand what activities have worked, which ones haven’t been as effective and analyse why.

  • Sales attribution of each activity or factor
  • Short and longer term sales effects and changes to purchasing behaviours
  • Measuring marketing ROI
  • Consumer communication and media effectiveness
  • In-store and eCommerce shopper activation + Point of Sale effectiveness
  • Retail price promotions effectiveness

MARKETING MIX OPTIMISATION

Maximise your marketing effectiveness, efficiency and ROI with our marketing mix modelling techniques

• Through our use of sophisticated econometric models we help you understand the singular and combined sales effects of consumer and shopper marketing activities, price and price elasticity, promotions, competitive activity, seasonality and category or sector dynamics.

• Our approach to statistical analysis and expert insight uniquely establishes the optimum marketing, retail channel and media mix to meet your commercial objectives.

‘What-if’
scenario
planning

Sales performance forecasting

• Using predictive analytics we can forecast the sales effects, changes to shopping behaviours and ROI of different promotions’ and marketing spend levels; mixes and weights of activities in-store, out-of-store, on and off-line.

• We’ll provide performance-based strategic planning by total market and retail channel.

PERFORMANCE
TRACKING
AND COURSE-
CORRECTING

Use our CollidaTrak self-serve dashboard to…

• Track on-going performance of campaigns and activities.

• Measures forecast performance vs actual sales.

• See how individual activities are performing enabling course correction to meet predetermined KPIs.

Find out more

Helping you identify which of your activities are most productive in generating sales and marketing ROI both in the short & longer-term.

COLLIDATRAKTM

No more guesswork and testing, CollidaTrakTM gives you the power to plan your marketing, to make your communication more productive.

Work

Here are just some of the brands whose communication we’ve made more productive. Don’t take just our word for it. See what they say…

Contact

CollidaScope contact information. New business enquiries. Media enquiries. Career enquiries. Find here all the ways you can get in touch!

COLLIDASIGHTTM

From news, to insights to thought leadership articles. Read the latest blog posts here from the CollidaScope team of experts and analysts.