IT ALL STARTS WITH EVALUATION
By evaluating, understanding and interpreting multiple data sources, we can uncover what influences today’s shoppers and consumers.
We need to understand what activities have worked, which ones haven’t been as effective and analyse why.
Sales attribution of each activity or factor
Short and longer term sales effects and changes to purchasing behaviours
Measuring marketing ROI
Consumer communication and media effectiveness
In-store and eCommerce shopper activation + Point of Sale effectiveness
Retail price promotions effectiveness
MARKETING MIX OPTIMISATION
Maximise your marketing effectiveness, efficiency and ROI with our marketing mix modelling techniques
• Through our use of sophisticated econometric models we help you understand the singular and combined sales effects of consumer and shopper marketing activities, price and price elasticity, promotions, competitive activity, seasonality and category or sector dynamics.
• Our approach to statistical analysis and expert insight uniquely establishes the optimum marketing, retail channel and media mix to meet your commercial objectives.
Sales performance forecasting
• Using predictive analytics we can forecast the sales effects, changes to shopping behaviours and ROI of different promotions’ and marketing spend levels; mixes and weights of activities in-store, out-of-store, on and off-line.
• We’ll provide performance-based strategic planning by total market and retail channel.
Use our CollidaTrak self-serve dashboard to…
• Track on-going performance of campaigns and activities.
• Measures forecast performance vs actual sales.
• See how individual activities are performing enabling course correction to meet predetermined KPIs.
Find out more
Helping you identify which of your activities are most productive in generating sales and marketing ROI both in the short & longer-term.
No more guesswork and testing, CollidaTrakTM gives you the power to plan your marketing, to make your communication more productive.
Here are just some of the brands whose communication we’ve made more productive. Don’t take just our word for it. See what they say…
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