CollidaTrakTM ‘What if’ scenario planner + predicted sales outcomes
CollidaTrakTM is the ultimate marketing mix optimisation and planning tool. Using econometric modelling and predictive analytics, it enables users to ‘what if’ scenario plan, forecast, and continuously track the incremental sales performance of campaigns for optimum results.
3 STEPS TO PREDICTING THE OUTCOMES OF YOUR MARKETING PLANS
CollidaTrakTM ingests, collates and visualises up to 3 years of your sales data at market, retailer, brand and product levels ready for automated analysis to commence.
‘What If’ Scenario Planner
You create your A-T-L and instore media activity plans by spend or weight of activity and by week, combining with your price promotion calendars.
Predicted Sales Outcomes
The system then automatically combines the effects of your marketing activities with your sales data to predict the incremental sales results over time from entered plans which can then be compared statistically and graphically.
Putting you in control
No more guesswork and testing,
CollidaTrakTM gives you the power to plan and predict your marketing activity.
Marketing activities evaluation and marketing mix optimisation. ‘What-if’ scenario planning, performance-tracking.
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