Even before most of the world entered the coronavirus lockdown, the 2010s will go down as the decade we began to reconnect with the world around us. But could that be about to change?
Should we give more thought to measuring packaging and repackaging success. Looking at it in a similar way and in combination with the rest of our marketing mix?
As COVID-19 spreads around the world, it brings complexity and uncertainty to businesses, employees and society as a whole.
Too much generation generalisation and short-hand generational framing runs the risk that you might miss out on an awful lot of potential sales because you’ve pigeon-holed people by neat terms, rather than who they are and what they do.
It’s well-known that digital advertising in all its forms has grown exponentially over the last two decades, and the effect it’s had on how businesses plan and buy their advertising, along with the business results it can generate have been transformational.
As part of our new series of posts on ‘enjoyable wellness’, Collidascope‘s Lawrence Janes asks the question: Is it worth brands becoming more mindful?
The Black Friday sales results are in, the Xmas blockbuster ads are out – how’s it all going for brands and retailers?
If you’re fed up with having to interact with humanity, read on – Amazon Echo and Google Home will solve all your problems…
CollidaScope speaking at the Health and Beauty Association Seminar October 2017
What can marketers learn from political parties’ use of media during the UK general election…
Do we really need to believe what the likes of Google, Facebook and Twitter are telling us?
12 months and counting to the implementation of GDPR. What marketers should know and do….
Digital media measurement better suits the digital platforms themselves rather than their advertiser paymasters. How can we shift this balance of power?
Marketing is about outcomes – how to make sure they’re the right ones.
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Marketing activities evaluation and marketing mix optimisation. ‘What-if’ scenario planning, performance-tracking.
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Here are just some of the brands whose communication we’ve made more productive. Don’t take just our word for it. See what they say…
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