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Driving business growth in the new normal

Even before most of the world entered the coronavirus lockdown, the 2010s will go down as the decade we began to reconnect with the world around us. But could that be about to change?

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PACKAGING a punch

Should we give more thought to measuring packaging and repackaging success. Looking at it in a similar way and in combination with the rest of our marketing mix?

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Ceuta’s response to COVID-19

As COVID-19 spreads around the world, it brings complexity and uncertainty to businesses, employees and society as a whole.

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GENERALISING about generations

Too much generation generalisation and short-hand generational framing runs the risk that you might miss out on an awful lot of potential sales because you’ve pigeon-holed people by neat terms, rather than who they are and what they do.

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Besmirching SEARCHING

It’s well-known that digital advertising in all its forms has grown exponentially over the last two decades, and the effect it’s had on how businesses plan and buy their advertising, along with the business results it can generate have been transformational. 

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Should brands be more MINDFUL?

As part of our new series of posts on ‘enjoyable wellness’, Collidascope‘s Lawrence Janes asks the question: Is it worth brands becoming more mindful?

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BLACK FRIDAY RESULTS

The Black Friday sales results are in, the Xmas blockbuster ads are out – how’s it all going for brands and retailers?

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ALGORITHM SCHMALGORITHM

If you’re fed up with having to interact with humanity, read on – Amazon Echo and Google Home will solve all your problems…

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THINKING OF THE FUTURE

CollidaScope speaking at the Health and Beauty Association Seminar October 2017

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HOW TO MAKE SENSE OF BIG DATA

CollidaScope article in OTC Bulletin

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PROMOTION DEMOTION

Promotion demotion: are the end of supermarket promotions nigh?

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BLOCKCHAIN BLOCKHEAD

What you need to know about the latest technology buzzword.

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WM(M)D – WEAPONS OF MASS (MARKET) DESTRUCTION

What can marketers learn from political parties’ use of media during the UK general election…

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DIGITAL PLATFORMS MARKING THEIR OWN HOMEWORK

Do we really need to believe what the likes of Google, Facebook and Twitter are telling us?

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FOR CONSENTING ADULTS ONLY… GDPR

12 months and counting to the implementation of GDPR. What marketers should know and do….

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ARE MARKETERS ASKING ALL THE RIGHT QUESTIONS?

Digital media measurement better suits the digital platforms themselves rather than their advertiser paymasters. How can we shift this balance of power?

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CLOSING THE LOOP

Marketing is about outcomes – how to make sure they’re the right ones.

Services

Marketing activities evaluation and marketing mix optimisation. ‘What-if’ scenario planning, performance-tracking.

COLLIDATRAKTM

No more guesswork and testing, CollidaTrakTM gives you the power to plan your marketing, to make your communication more productive.

Work

Here are just some of the brands whose communication we’ve made more productive. Don’t take just our word for it. See what they say…

Contact

CollidaScope contact information. New business enquiries. Media enquiries. Career enquiries. Find here all the ways you can get in touch!